Bhaada — Marketing Website

A pre-launch marketing website for an on-demand cargo startup — establishing brand presence and building a driver-partner network across Kanpur, Lucknow & Unnao.

Timeline

4 weeks

Team Size

1 engineers

Industry

Logistics & Transport

Region

Uttar Pradesh, India

Tech Stack

The Problem We Solved

Bhaada was preparing to launch on-demand cargo delivery in Tier-2 cities — but had no digital presence to explain a complex multi-vehicle fleet to businesses and recruit driver-partners. Metro-centric courier brands dominated search results. They needed a credible, locally rooted website that builds trust before the apps go live.

The Complexity — Translating Logistics Into a Clear Story

Seven vehicle types from two-wheelers to DCM trucks, each with different capacity and use cases. City-specific coverage for Kanpur, Lucknow, and Unnao. A trust section explaining live tracking, OTP-secured handoffs, and GST invoicing, plus driver recruitment funnels and SEO structured for local search — all pre-launch with app store placeholders.

Fleet specs across 7 vehicle categories with capacity guidance
City coverage section for three UP markets, marked coming soon
Trust-building feature grid — tracking, OTP security, invoicing, coupons
Driver recruitment and enterprise inquiry conversion paths

The Solution — Conversion-Focused Next.js Marketing Site

We structured the site as a conversion story: hero brand narrative, an interactive fleet explorer, a "Why Bhaada" feature grid, step-by-step how-it-works timelines, and a city coverage map. Built on Next.js 14 with SSR, JSON-LD structured data, and Cloudinary CDN — deployed on Vercel for fast loads across mobile networks in Tier-2 cities.

Feature Showcase

Fleet & Services Explorer

Interactive vehicle specs — from 2-wheelers carrying 30kg to DCM trucks carrying 3,500kg — help businesses pick the right cargo size in seconds.

Why Bhaada Feature Grid

Eight trust-building highlights — instant booking, live tracking, OTP-secured delivery, GST invoicing, multi-stop routes, scheduled orders, coupons, and referrals.

City Coverage Map

A coverage map for Kanpur, Lucknow, and Unnao signals where the service is launching next — positioning Bhaada as the hometown alternative.

Driver Recruitment

Earnings-focused messaging and a clear registration CTA to build the driver-partner network before launch.

How We Made It Simple

Cargo logistics is complex; the website isn't. Visitors follow a clear path: understand the service, explore fleet options, see how it works, and sign up — as a customer or driver. No jargon, no dead ends.